Navigate the App Store landscape. Share strategies for app submission, distribution, marketing, and user acquisition. Discuss best practices for getting your app discovered and downloaded.

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My App stuck in "Waiting for Review" over week
Hello everyone, My app (ID: 6758039899) was submitted on Feb 17, 2026, and has been stuck in "Waiting for Review" status for over 8 days. I contacted Developer Support (case #20000108234172) and received confirmation that it's proceeding normally, but no update since. On average, Apple reviews 90 percent of apps within 24 hours. However, there might be cases that need more review time, but mine exceeds a week. Any recent experiences with long queues? Thanks!
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Beta contract missing
Hi, I’m running into a persistent issue in App Store Connect related to TestFlight and app reviews, and I’m hoping someone has seen this before. Around two weeks ago, I started getting the following error when trying to create external TestFlight builds: ENTITY_UNPROCESSABLE.BETA_CONTRACT_MISSING Since then: I cannot create any external TestFlight tests Internal TestFlight builds appear, but cannot be downloaded (“The requested app is not available or doesn’t exist”) My apps do not progress properly through review One app got stuck in “In Review” for ~10 days; I eventually withdrew it and resubmitted it At this point, I cannot update two existing apps, and I can’t start testing a new app at all Important details: This is an individual developer account I am the Account Holder All contracts appear active and valid The issue affects multiple apps, not just one Nothing changed on my side (no contract updates, no account changes) before this started happening. I’ve already reached out to Apple Developer Support multiple times, but unfortunately haven’t received any response so far, which makes it unclear how to proceed. Has anyone experienced this issue or found a resolution? Any insight would be greatly appreciated. Thanks!
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TestFlight installation failing across multiple apps – “The requested app is not available” (Account-level issue?)
Hello, I am experiencing a persistent TestFlight installation issue affecting multiple unrelated apps under the same Apple Developer account. For all affected apps: Builds upload successfully to App Store Connect Processing completes normally Builds appear in TestFlight Internal and external testing can be enabled Public links generate correctly However, when attempting to install the app via TestFlight, the installation fails with the error: “The requested app is not available or doesn’t exist.” This occurs: For internal testers For external testers Across different Apple IDs Across different devices With newly created apps After incrementing build numbers After re-uploading builds After signing out/in of TestFlight After regenerating provisioning profiles After creating entirely new app entries The issue currently affects: • TubeChat AI – Apple ID 6752591427 • Vibex – Apple ID 6756860663 • vigilAI – Apple ID 6757738356 Since multiple unrelated apps are impacted in the same way, this appears to be an account-level or App Store Connect backend issue rather than a code signing or project configuration problem. Has anyone encountered a similar situation where TestFlight distribution fails across all apps within a developer account? Any guidance would be greatly appreciated.
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My app has been stuck in "pending review" since February 14th
My app has been stuck in "pending review" since February 14th. There are no new emails in App Store Connect, and the state has not changed. It's not clear what's going on, but right now the whole team is waiting, all looking at the store rules and doing various reviews. I also sent the inquiry form and replied quickly, but it has been nearly a week since the last reply. Does anyone know if this is a normal review delay or should I need to do something else to get my app into a normal state? (Application ID: 6759188592)
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Which tools and concepts are essential to learn first in iOS development?
I’m beginning my journey in iOS app development with a strong Java background and an app idea in mind, and I want to learn the best practices, tools, and workflows to build it the right way from the start. I’d appreciate guidance on useful AI tools for coding and learning Swift or SwiftUI, how developers approach app design, and recommended sources for UI inspiration, graphics, and overall development tips.
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Struggling to get my app noticed after launch — any tips to boost ranking on the App Store?
Start by refining your metadata with keyword-rich titles, subtitles, and descriptions that match user intent. Use high-quality screenshots, app previews, and localized content to improve visibility. Focus on user engagement through regular updates, positive reviews, and consistent installs. Higher retention and active user signals naturally help your app climb the App Store rankings.
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Key lessons after two months of building my first iOS app
After nearly ten years in Android development, I finally built a native iOS app, sharing the journey publicly while learning Swift and SwiftUI, using AI selectively, and finding the platform familiar yet different in tooling, concurrency, and culture. I reached production without initially buying a developer account and faced a stricter, iterative App Store review process than the Play Store, with several rejections that ultimately clarified Apple’s quality standards and expectations.
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Seeking Advice on App Store Optimization for a New App With Low Initial Traction
I launched my app on the App Store and Google Play about two months ago and despite improving the icon and screenshots I have only reached around 40 downloads which makes me believe ASO is my main challenge. I started using ASO tools like TryAstro and AppTweak but the keyword metrics such as volume 39 and difficulty 0 are confusing so I would appreciate guidance on interpreting this data and on effective ASO strategies for a new app with minimal downloads or ratings.
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Enrollment stuck in "Pending" for 15 days after payment and ID upload
Hi everyone, I’m looking for some help or advice regarding my Apple Developer Program enrollment. I subscribed and paid on February 3rd, but my account is still in "Pending" status. It has been 15 days since my payment was processed. I uploaded my ID documents for verification 9 days ago and I haven't received any updates since then. Has anyone else experienced such a long wait recently? How much longer should I reasonably expect to wait for manual verification?
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App Stuck in “Waiting for Review” Since February 4, 2026 – No Status Update
Hello everyone, My app has been in “Waiting for Review” status since February 4, 2026, and there has been no progress or update since then. Normally, my previous submissions were reviewed within a few days, but this time it has been significantly delayed. There are no messages in the Resolution Center, and I have not received any communication from the App Review team. Has anyone else experienced similar delays recently? Is there anything I can do to follow up or escalate this review? Any guidance would be greatly appreciated. Thank you.
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App Stuck in "Waiting for Review" Since February 10, 2026 & No Response from Support
Hello everyone, I’m facing an unusually long app review delay and would appreciate any insight from the community. My app has been stuck in the "Waiting for Review" status since February 10, 2026, with no updates or feedback. App details: App ID: 6756574744 Case Number: 102824473424 During this time, I have: Submitted several support requests Filed multiple expedited review requests Tried contacting through email and the support section Attempted to follow up on the case status Despite all of these efforts, I have not received any response, acknowledgment, or update regarding its review progress. I understand that review times can vary, and delays sometimes happen. What concerns me more is the complete lack of communication. At this point, it feels like the app might be stuck in the queue. Has anyone else experienced long "Waiting for Review" times recently? Is there anything else I can do to get clarification or make sure the submission is not blocked for some reason? Thanks in advance for any insight!
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App distributed but IAP - is waiting for review.
Hi, My app VITTRA has been approved and is live on the App Store. also i have already pushed even another update …However, I submitted two in-app purchases along with the app: 1. VITTRA Pro (Non-Consumable) — Status: “In Review” 2. AI Scan Pack (Consumable) — Status: “Waiting for Review” The app binary was approved and distributed, but the IAPs are still under review. My app’s core functionality depends on these purchases being available to users. A few questions: 1. Is it normal for IAPs to remain in review after the app itself has been approved and distributed? 2. Is there an expected timeline for IAP reviews when submitted alongside a new app? 3. Is there anything I can do to expedite the process, or should I just wait? Any guidance would be appreciated. Its a real frustrating situation and there is not a single response from the support. Thanks!
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Rejected under Guideline 3.1.1 for Partner Codes (B2B/Enterprise Content) – Seeking advice on Appeal
Hi everyone, I’m seeking some advice on a recurring rejection for our app, tassie., regarding Guideline 3.1.1 (In-App Purchase). The Situation: Our app offers walking tours. While we sell public tours via In-App Purchases (which works perfectly), we also create bespoke, private tours for corporate clients (e.g., a specific company teambuilding event or a private anniversary tour). These tours contain company-specific info and are not available for sale to the general public. The Issue: We use "Partner Codes" (Access Codes) to allow employees of these companies to unlock their private tours. Apple keeps rejecting us under 3.1.1, claiming we are bypassing the IAP system. Our Argument: We believe this falls under Guideline 3.1.3(c) (Enterprise Users). The content is bespoke and created for a specific organization. The end-user (the employee) does not pay for this content; it is a B2B transaction between us and the corporation. The content is not relevant to the general public and therefore not suitable for the public IAP storefront. The Question: Has anyone successfully navigated this? We’ve tried explaining the B2B nature in the App Review notes, but the reviewers seem to hit a wall as soon as they see an "input field" for a code. Should we move the "Partner Code" field deeper into the Profile/Settings to distance it from the Shop? Is there a specific way to document the "Bespoke" nature of the content to satisfy the reviewers? Would an Appeal be the best route, or should we request a phone call (which we are currently scheduled for)? Any insights or experiences with Guideline 3.1.3(c) would be greatly appreciated! Thanks in advance, Danique | tassie.
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Waiting for review 16 days
I am out of my strengths, out of will. Its been over 16 days when i posted my app to review. Apple doesnt react to email nor speed-up procedure requests. Its all pointless. Sorry if i sound too much dramatic but I dont see it other way. Apple doesnt reviews apps anymore. Maybe its because AI apps overflow or something else but truth is that i have seen a lot people experience the same. App doesnt have any crazy permissions nor crazy features. Small MVP app and still its waiting. Have this happened to you ?
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Your first subscription must be submitted with a new app version
I have been submitting the app multiple times and I keep getting rejected for: Guideline 2.1 - Performance - App Completeness Specifically, the in-app purchase is not available and the app is unresponsive when we tap the Upgrade button. I feel like I am stuck in a circle since it is showing me the pricing is unavailalbe on my subscription page. I have checked and it is wired correctly and works in the google play store. The issue is that my subriptions are not approved yet. But I can't get my subscriptions approved without the app being approved for the first time. So the Upgrade button cannot work, since the subscriptions are not approved, and they can't be approved without the app being approved. I can't test it in the sandbox, since the application is not approved. Anyone know what to do with this issue?
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Extended Review Delay Disrupting Roadmap Planning for a Small Team
Hi everyone, I'm hoping to find some guidance — or perhaps connect with others who've faced something similar — regarding multiple app updates from our team that have now been waiting in "Waiting for Review" for well beyond the standard timeframe. To give some context on the timeline: we submitted 3 separate app updates between February 6 and February 12, 2026. As of today, none of them have moved through review. That's now approaching 2–3 weeks of waiting across all three submissions, with no status change in sight. We're a small, independent development team, and like many here, we operate with limited resources and tight planning cycles. These updates carry new features that our existing users have been anticipating, and that we've built our near-term roadmap around. Having all three stalled at the same stage — simultaneously — with no visibility into when they might move, makes it genuinely difficult to plan what comes next, communicate with our users, or commit to any kind of delivery timeline. We've done everything we could on our end: Filed an Expedited Review Request after waiting well past the typical window Followed up with Apple Developer Support via email — it's now been over 4 business days with no response received The uncertainty itself is the hardest part. For a larger organization, an unpredictable review timeline is an inconvenience. For a small team, it touches everything — sprint planning, communication with users, and confidence in the roadmap we've laid out. When multiple apps are affected at once, that pressure multiplies significantly. We have full respect for the review process and everything Apple does to maintain the quality of the App Store. We're simply asking if anyone from the App Review team might be able to look into our submissions, or if fellow developers have found effective ways to navigate situations like this. Any help or insight would mean a great deal to us. Thank you.
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