"ASO in 2025 is more algorithm-driven, with a stronger focus on user engagement signals like retention and in-app actions.
Keyword relevance still matters, but quality and user experience now play a bigger role in ranking boosts."
How has the ASO landscape changed in 2025? Any proven strategies?
ASO in 2025 prioritizes user engagement and retention over pure keyword optimization, so focusing on quality user experience drives the best results.
In 2026 ASO rewards retention engagement quality signals and optimized user experience above keywords